Prudence Pitch

15:26 11/01/2020 |

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The latest Fire TV Edition release will foster new Fire TV devices across a range of form factors

(Tech) Amazon says it’ll bring new features to the Fire TV Edition soundbar offering it introduced at IFA 2019. Among the highlights are support for Dolby Atmos, as well as device control, HDMI switching, far-field voice control, and a co-branded experience with partners like Anker, Polk Audio, and Tonly.



Amazon also revealed that TCL’s newly announced Fire TV Edition soundbars - the Dolby Digital Plus-sporting Alto 8+ and TS8011 - are available online as of today, joining Anker’s Nebula Soundbar. The Alto 8+ ships to the U.S. and Canada, while the TS8011 will go on sale soon in the U.K., Germany, France, Italy, and Spain.

Fire TV is heading to vehicle infotainment systems, Amazon said this morning. Supported systems - which will connect to the internet via a vehicle’s Wi-Fi or LTE connection, a mobile hotspot, or any other WAN-enabled device  -will offer hands-free access to Alexa and a touch screen interface, plus robust offline playback capabilities. Through Fire TV Edition for Auto, car passengers will be able to watch shows from streaming services like Netflix, Amazon Prime Video, and FreeTime; shows recorded with the Fire TV Recast; and content stored locally on-device.

Voxx Automotive and Garmin will help deliver solutions and services to Amazon’s automotive partners, and Fiat Chrysler Automobiles and BMW will be among the first to introduce the new Fire TV experience in their vehicles.

In the future, Amazon says it’ll work with more internet service and television providers in North America, Europe, India, and Japan to build Fire TV into their set-top boxes, following on the heels of collaborations with Tata Sky in India and Verizon in the U.S. To this end, Amazon is expanding the number of device offerings available to operators, and it’s working with the National Cable Television Cooperative (NCTC) to make it easier for its over 750 members to deliver devices to their combined 16 million broadband and 8 million video customers.

Amazon and Skyworth’s solution will include reference designs, schematics, and boards designed with LCD TV mainboard provider CVTE. That’s in addition to self-service tools and software customizations, such as a settings software development kit (SDK) for custom picture and audio settings.

The Fire TV platform’s growth is impressive, no matter how you slice it. Earlier this year, Whitten shared that Amazon customers now consume over a billion hours of content a month and that more than 80% of Fire TV Cube users have home automation routines. And in the two years since Amazon and Best Buy announced a partnership to bring Fire TV Edition TVs to customers in the U.S. and Canada, the two have sold millions of Insignia and Toshiba Fire TV Edition smart TVs.


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