Prudence Pitch

13:21 26/11/2019 | 7newstar.com

Total post : 1,458

Tesla unveils its first pickup truck build an electric version of America’s vehicle and one the heart of Detroit automakers’ profits

(Tech) At a launch event in Los Angeles, Musk said the truck, which looked like a futuristic armored vehicle, will have a starting price of $39,900 and a maximum range of 500 plus miles. Production is expected to begin in late 2021.

 

 

The truck marks the first foray by Tesla, whose Model 3 sedan is the world’s top-selling battery electric car, into pickup trucks, a market dominated by Ford, along with models by General Motors and Fiat Chrysler.

The pickup shifts Tesla more toward trucks and SUVs. The automaker has so far sold mostly Model S and Model 3 sedans but also offers the Model X SUV and, starting next year, the Model Y compact SUV.

A focus on the high-performance end of the market is only natural, given the success of Ford’s 450-horsepower F-150 Raptor truck, which launched in 2009 and whose sales have since risen annually, according to Ford spokesperson Mike Levine.

Electric pickups and SUVs could help Ford and GM generate the significant EV sales they will need to meet tougher emission standards and EV mandates in California and other states.

Industry tracking firm IHS Markit estimates the electric truck segment - both full- and mid-sized models - will account for about 75,000 sales in 2026, compared with an expected 3 million light trucks overall. The Tesla truck is not part of that estimate.

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