09:10 15/05/2019 | 7newstar.com
Total post : 518
Google will begin featuring ads on the homepage of its smartphone app worldwide later this year
(Tech) Alphabet’s Google will begin featuring ads on the homepage of its smartphone app worldwide later this year, giving the search engine a huge new supply of ad slots to boost revenue.
Google will also start placing ads with a gallery of up to eight images in search results, potentially increasing ad supply further. The changes come as choppy revenue growth prompt questions from some Alphabet investors about whether services such as Amazon and Facebook’s Instagram are drawing online shoppers and in turn, advertisers away from Google.
The company wants to make it easier for users to discover and buy new products because they shop in brief spurts while watching TV or sitting in the bathroom, said Oliver Heckmann, vice president of engineering for Travel and Shopping.
The ads on the Google homepage appear on what the company calls its Discover feature, a Facebook-style news feed that users swipe through to view an algorithmically personalized set of links to articles, videos and other online content.
The gallery ads are part of a Google effort to make search results more visual, the company said. Ads with images are expected to garner more clicks, which could lead to them being shown in more results.
The company will continue to use the Shopping service to take orders for in-store pick up or delivery from a variety of shops. But it will phase out its Google Express delivery brand in favor of Google Shopping.